Effective wayfinding solutions
Since 1999, we’ve been creating clear, joined-up wayfinding systems that enhance brand and engage visitors.
About Wayfinding Consultants
Based in Cambridge, UK and established in 1999, Wayfinding Consultants Ltd helps companies and organisations connect and communicate with people. Our wayfinding schemes guide and inform millions in city centres, transport hubs, educational institutions, hospitals, historic buildings, museums and galleries across the UK.
Our process
Analysis of the way environments are used and how you want them to be used, auditing of spaces and routes, listening to staff and visitors, provides a sound basis for developing the wayfinding strategy and solutions. We project manage the delivery of wayfinding schemes, overseeing manufacture, supply, installation and managing defect procedures. Once implemented, we analyse schemes for effectiveness and continue working with clients as usage develops.
Find out more about how we work
Our services
Our wayfinding solutions include sign systems, maps, journey planners, digital, printed and verbal communications, but they don’t stop at getting people from A to B. Our work develops brand, builds identity and encourages engagement.

Wayfinding articles
Take a look at magazine articles on wayfinding and wayfinding systems we’ve written or been featured in.
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Castle Howard Wayfinding
FX Magazine
Our work at Castle Howard in North Yorkshire features in FX Magazine’s article on wayfinding.
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Finding Your Way About
Architects’ Journal
How architects’ love/hate relationship with signage can be mediated with the arrival of the wayfinding consultant.
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Finding Your Way Through Wayfinding
Sign Update
An article on wayfinding, featuring our Birmingham National Express station project.
Want to talk?
If you have a project you’d like to discuss, or would like to find out more about our services — get in touch with us below.
info@wayfinding-consultants.co.uk | 01223 693 082